Whilst Emma Gillies Phd (Glaucoma) is well known as an optometrist for her expertise in Glaucoma and Contact Lenses she is less well known for her behavioural dynamics skills. 

Emma established Purple Key Consulting in 2018 through which she provides Executive Coaching, Corporate Training and Business Consulting. 

Emma is an accredited Practitioner in Neuro-Linguistic Programming.  She works with people to understand their thinking and behavioural patterns, emotional state, and aspirations and how to use that to better understand customers in the optometry practice.