Belinda is a qualified Optical Dispenser with 25 years’ experience in the optical industry.  Her broad range of knowledge, both in retail and sales management has led to a successful career in optics. She has also completed the Diploma of HR Management, and a CERT IV in training, Sales Development.

 She has been awarded Business Person of the Year for the last 2 years in South West WA Business Awards. Belinda owns and operates 2 Optical practices, with a team of 10 staff. She is presenting her 7 tips for successful practice management.